Paper proportion — the series
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The rectangle that keeps its shape
Halving a rectangle across its long side turns a proportion of r into one of 2/r, so almost every sheet comes out of the fold a different shape from the one that went in. Exactly one does not, and it is not a shape anybody chose.
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One member of a family
A4 halves into A5 and keeps its shape, which is the one thing everybody knows about paper sizes. The property is not about halving and not about two: a rectangle in the ratio √n divides into n copies of itself, for every n, and every one of those rectangles can be folded out of a square one diagonal at a time.
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The proportion a band asks for
√2 is a shape: a rectangle either has it or does not, and what it buys is that halving returns the same shape. √3 is what a Möbius band needs, and it is a different kind of number — a minimum rather than a shape, with every longer strip working and no shorter one.
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A construction assumes its sheet
Haga's fold gives exactly two thirds on a square. Run the same alignment on an A-series sheet held tall and it gives exactly two sevenths, with the crease meeting the vertical edges at seven sixteenths and eleven sixteenths — every one of them a clean fraction, none of them what the recipe promised. Turn the same rectangle through a right angle and the crease leaves the paper instead, which is the loud failure rather than the quiet one.
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A stretch keeps crossings
A rectangle is a square stretched along its edges, and a stretch along the edges keeps straight lines straight, crossings as crossings, midpoints as midpoints and the fraction a point divides a segment into. So a construction made only of those — halve an edge, cross two lines — lands at the same fraction of every rectangle, and four standard constructions do. A fold across a slanted line is a reflection the stretch does not keep, and every construction that uses one — Haga's, a corner halved, a corner brought to its opposite — returns a different point on some rectangle, or none.
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What the square saves
A construction made only of crossings, midpoints and folds along the edges lands at the same fraction of every rectangle, so its cost is one number for all of them. Counted crease by crease against every fold the first four axioms allow, that portability costs about a crease and three quarters a fraction up to twelfths — and the square is not the cheapest sheet to give it up for. An A-series sheet, where Haga's fold goes silently wrong, marks two sevenths in two creases; the square needs three, and any sheet at all needs five.